Cig company noted a tumble in gross sales, with eleven billion fewer cigarettes remaining marketed very last yr than in 2011. British American Tobacco, the maker of Fortunate Strike cigarettes, is pouring money into new electronic cigarettes, acknowledged as ‘e-lights’, as it seeks to diversify. nBritish American Tobacco rakes in increased profits on back again of cigarette price tag hikes



Spokesperson yesterday announced sturdy earnings for 2012, with an maximize of 14.five for every cent to £5.6billion thanks to bigger price ranges.





BAT (up eighteen.5p at 3434.5p) is the very first big tobacco maker to enter the electronic cigarette current market.



The firm not too long e-cigarette reviews (www.rebelmouse.com) ago obtained British isles-centered CN Creative, the organization which has created the new e-gentle cigarette, claiming that the new goods are much healthier than standard cigarettes.



The yearly dividend was raised 7pc to 134.9p. On the other hand, income of the company’s Fine Lower tobacco are up by eight per cent to 14,494 tonnes in Western Europe, which signals that consumers are turning to cheaper solutions like rolling their own cigarettes.


The manufacturer claimed a fall in gross sales, with eleven billion much less cigarettes becoming sold past yr than in 2011


Chief government Nicandro Durante claimed: ‘We don’t just want to enter the market place, we want to lead it.’ More... The product or service could be ready as early as 2014.



BAT elevated prices to fight falling use.